ITAMAE: Shiro Poporoya, carrying on tradition

Shiro Poporoya is the sixth stop on the ITAMAE journey: the natural continuation of the first sushi bar in Italy, it is devoted to carrying on tradition. Discover the dishes prepared with New Kenji Premium Sushi Rice.
ITAMAE: Kokoro, the flower of Milan outskirts

The ITAMAE journey continues: Kokoro, an authentic Japanese restaurant, is the fifth stop. Discover “the cuisine of the heart” and the signature dishes prepared with New Kenji Sushi Premium.
ITAMAE: Osaka, where tradition is essential

ITAMAE takes us, in its fourth chapter, to Osaka: a traditional Japanese restaurant operating since 1999, where tradition is essential. Discover the dishes prepared with New Kenji Premium Sushi Rice.
ITAMAE: Mambo Tony Sushi, a taste of Japan at the base of Monte Rosa

Mambo Tony Sushi is the third stop on the ITAMAE journey: discover the recipes created by Chef Tony Dimartino with New Kenji Sushi Premium at his restaurant in Varallo Sesia.
ITAMAE: Poporoya, the history of sushi in Italy

The second stop in ITAMAE is Poporoya, the very first sushi bar in Italy. Chef Hirazawa Minoru presents two delicious recipes, in collaboration with New Kenji Sushi Premium.
ITAMAE: Mikachan, a corner of Japan in Rome

The ITAMAE journey begins at Mikachan, a traditional Japanese Izakaya in Rome. Discover the recipes created by Chef Micaela Giambanco with New Kenji Premium Sushi Rice.
ITAMAE – The 7 Samurai of Japanese Cuisine

A journey in search of the true Japan in Italy: the best sushi masters, the most authentic locations, and the unmistakable flavors of a tradition in constant evolution.
Nordic Sushi Cup 2025

Mundi Riso brings its New Kenji Premium Sushi Rice to the Nordic Sushi Cup, the competition that crowns the best sushi chef in Northern Europe.
Shiro Poporoya hosts the press conference for Italy Sushi Cup

Italy Sushi Cup is presented in Milan, in an exceptional location: the Shiro Poporoya restaurant, with Minoru Hirazawa and Hirotoshi Ogawa.
Italy Sushi Cup: the first edition

Preparations are underway for Italy Sushi Cup, the inaugural edition of the competition that will crown the best Italian sushiman. The event is scheduled for the 28th of May 2025, in Vercelli.